Does Wednesday win with Stranger Things?

A Quick Look at the Series' 7-Day Netflix Performance.

Tim Burton gave Wednesday, the charismatic daughter of the grimmest family ever created, the Addams Family, a breath of new fresh energy. Wednesday, released on November 23, 2022, is a dashing success, as Netflix has already announced.

Let’s take a look at Showlabs' viewership data to compare the numbers.

We have checked how many Unique Viewers (UV) each The Stranger Things season gathered in the United States within the first seven days on the platform. The numbers are impressive, especially for the latest fourth season, which had 48.7M UV, a vast improvement compared to the 3.6M Unique Viewers of the first season.

Table 1: Stranger Things, 7-Day After Release Unique Viewers (UV) for each season

United States

Now let's take a look at how the audience responded to Wednesday Addams's peculiar adventures. Seven days after the Tim Burton's show premiere, the number of Unique Viewers in the United States amounted to 46.2M. The result is around 2M lower than for The Stranger Things 4, but comparing the first season's results, Wednesday is a clear winner (based on the Unique Viewers metric).

Let's check the data from other countries where Wednesday debuted as number one. Per our Showlabs reports, in the first week after its release, 8.7M Unique Viewers tuned in to watch Wednesday in the United Kingdom, 6.6M UV in France, 4.8M UV in Germany, and 1.5M in Poland.

Table 2: Wednesday, 7-Day After Release Unique Viewers (UV)

United States, United Kingdom, France, Germany, Poland

The first Wednesday’s viewership numbers look pretty exciting. And as the show seems to become a global phenomenon with a broad impact on pop culture (thanks to TikTok and Lady Gaga!), we will surely have our eyes on Wednesday’s performance.

PlumResearch specializes in precise and granular data measurement from streaming platforms. It has the world’s largest online audience panel and provides its clients with data from over 75 markets worldwide.

Through Showlabs - the proprietary platform created by PlumResearch - the company’s clients can find out how shows and movies are performing worldwide and track what exactly contributes to their success. Showlabs provides clients with accurate data, in-depth insights, and a reliable customer support team.